The preacher who was felled by his many sins
Jim Bakker preached prosperity gospel, which holds that piling up earthly wealth is a marker of divine grace. By that metric, Bakker was a blessed man. During his mid-1980s peak, he and his wife, Tammy Faye, pulled in $129 million a year through their television ministry, PTL, short for Praise the Lord (or, to detractors, Pass the Loot). The pair had four homes, a fleet of luxury cars, a 55-foot houseboat, and a gold-plated bathtub. In 1978, they opened Heritage USA, a Christian theme park in South Carolina that drew 6 million visitors a year; by 1986, PTL had 13 million viewers a day. It all hit a wall in 1987, when it came out that Bakker had paid $265,000 to a 21-year-old church secretary, Jessica Hahn, to keep her quiet after she accused him of rape. (He said the sex was consensual.) Two years later, he was convicted of siphoning millions from PTL to bankroll his opulent lifestyle, and he served five years in prison. “Excess and success are close together,” he said in 1985. “Anyone who is successful has got to be excessive.”
Bakker grew up in a blue-collar Pentecostal family in Muskegon, Mich., said The Charlotte Observer. A “middling student,” he showed an Eva Marie Saint made a massive impact in her first few films but wasn’t given much of a chance after the 1950s. One of the last living stars of the classic Hollywood era, she won an Oscar for her first role, a shy convent school graduate who falls for Marlon Brando’s disillusioned prizefighter in 1954’s On the Waterfront. In 1957, she played a spy who seduces Cary Grant in the Alfred Hitchcock classic North by Northwest. After that, she frustrated her agent by insisting she would do no more than one picture a year so she could be home for her two children. When she filmed with Grant, she was just two weeks postpartum, and Hitchcock had her clambering around 30 feet up on a movie-set version of Mount Rushmore for the scene where she dangles off the side of the mountain. “I thought, if I tumble, how am I going to hit my mark on that mattress below?” she said. “But coming from the Actors Studio, if you get hurt, you get hurt.” Raised near Albany, N.Y., Saint was the younger daughter of Quaker parents. She attended Bowling Green State University and initially planned to be a teacher like her mother, said the Los Angeles Times. But “on a dare from a friend, she tried “interest in showbiz and a talent for salesmanship.” At 18, he ran over a 3-year-old in a church parking lot, but the boy survived without serious injuries, an apparent miracle that spurred Bakker to attend Bible college. There he met Tammy Faye, whom he proposed to on their third date. The pair dropped out of school and traveled the country preaching and singing before landing a show on the Christian Broadcasting Network. That led to a stint as hosts of The 700 Club, then the launch of The PTL Club in 1976. The program had a “folksy, talk-show style,” said The Washington Post. There were interviews, “upbeat music,” and “relentless fundraising, often punctuated by tearful pleas from one or both of them.”
The revelation about Hahn yielded a “spectacular fall,” said Christianity Today. Bakker was convicted on 24 fraud and conspiracy counts, and prosecutors branded him a “brazen con man.” Freed in 1994, he remarried and launched The Jim Bakker Show. With “a new focus on end times,” Bakker lauded Donald Trump and sold survival gear and freeze-dried food. In his later years, his focus was on “the broken and the bruised and the hurt,” he said. “I’m here to say we have a God of second and third chances.”