Why Facebook is stealing the #hashtag from Twitter
Hint: It's not for your convenience
Facebook "is taking its business rivalry with Twitter Inc. into the realm of symbols: #Feud," say Evelyn M. Rusli and Shira Ovide in The Wall Street Journal. Yes, fresh off its big redesign, "Facebook is working on incorporating the hashtag, one of Twitter's most iconic markers, into its service" at some unspecified point in the future. Clicking on a word with a hashtag in front of it — say, #copycat — would immediately bring up all Facebook posts with the same hashtag, allowing Facebook's billion-plus active users to join in a giant virtual conversation. This helps Facebook, say Rusli and Ovide, because it gives "users more reason to stay logged in and see more ads."
Of course, plenty of folks are booing this move. For instance: "#ugh," says Sam Biddle at Gizmodo.
Yes, "these days, the unironic use of hashtags on Twitter usually marks you as either a rookie, a 'social media guru,' or a writer for a crappy TV show," says Will Oremus at Slate. But there's a reason Facebook is "ripping off what's quite possibly the most annoying feature of its fast-growing rival": Money.
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That's why this is such a smart move by Facebook: "Edging in on Twitter's advertising territory by offering a better way to connect ads to users could spell trouble for Twitter," says Mike Isaac at All Things D. But while "drilling down on the hashtag... is a direct affront to Twitter, potentially dipping into Twitter's valuable ad dollar territory," there's a bright side for Twitter, too.
Plus, "Twitter Inc. didn't invent the hashtag, and it wasn't even the first to use them in a tweet," says Russell Brandom at The Verge. "The hashtag can go wherever it wants. Nobody owns it. It's free." People associate the # with Twitter because "Twitter's hashtags are the most popular" of all the social media sites that use them, including Facebook's Instagram. "But that may not always be true." Facebook is actually kind of late to the game, and "as more services adopt the hashtag shorthand, it gets harder and harder for Twitter to keep its stranglehold on this semantic goldmine."
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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
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