Why is Drew Barrymore teaming up with Walmart?

The laid-back Californian is lending her star power to a giant corporation with a history of being unfriendly to women

Drew Barrymore

Aspiring stars should pay close attention to Drew Barrymore's career. As nearly every magazine profile of Barrymore points out, she is one of the most likable actresses around. She strikes an image that comes off as goofy and earnest—a product of her laid-back California bohemian vibe; a commitment to family, friends, and charity; and the gravitas she earned by healing from a troubled childhood right in front of our eyes.

Barrymore is the kind of star women think could be their friend. Some of us even feel like she is our friend. All the reason then to find her ongoing collaboration with Walmart, which has been no friend to women, so surprising.

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Elissa Strauss

Elissa Strauss writes about the intersection of gender and culture for TheWeek.com. She also writes regularly for Elle.com and the Jewish Daily Forward, where she is a weekly columnist.