3 benefits of Twitter's 'secret' IPO

The micro-blogging site is going stealth for good reason

Twitter
(Image credit: (Mary Turner/Getty Images))

Thursday afternoon, Twitter announced via tweet (obvs) that it had "confidentially" filed its S-1 papers for an IPO — a new kind of filing that affords the company certain advantages over its publicly traded tech forefathers like Facebook and Groupon.

The confidential IPO has only been around since President Obama signed the Jumpstart Our Business Startups (JOBS) Act on April 5, 2012. Intended to encourage more public offerings, it gives companies that make less than $1 billion in annual revenue a different set of rules to follow in the run-up to the big day.

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Carmel Lobello is the business editor at TheWeek.com. Previously, she was an editor at DeathandTaxesMag.com.