Will Celine Dion save Vegas?

Is the return of the crowd-pleasing Canadian chanteuse the best stimulus package the Sin City's flailing economy can hope for?

Celine Dion is given the royal treatment in February when she returned to Caesar's Palace to prepare for a new three-year run of Vegas concerts.
(Image credit: Corbis)

Few cities have suffered the Great Recession's wrath like Las Vegas. Its housing market is barely breathing. At 14.2 percent, its unemployment rate makes other major U.S. cities look good. Even the megaresorts on the Strip, once reliable cash cows, have posted a two-year loss of $6 billion. That's why the return of Canadian pop-star Celine Dion, who personifies booming Las Vegas (her multi-year run that ended in 2007 grossed $400 million), is creating such an optimistic buzz. Caesars Palace has signed Dion through 2014, promising her a reported $100 million to perform 70 times a year. Ticket sales have been brisk, at $55 to $250 a seat, but can Dion really salvage an entire city? (Watch a local report about Dion's gig)

It could make a difference: Perhaps it's a coincidence that Dion's last mega-successful run came during the boom times, says Anthony Curtis, president of a tourist-focused website, as quoted by USA Today. But if Dion's fan-base — middle-class men and women who are not hardcore gamblers — returns to Las Vegas, it could "help make up for the crowds we’ve lost since the economy went bad."

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