Apple enthusiasts are buzzing over rumors, reported by the blog Appletell, that the company could launch its highly anticipated Mac App Store as soon as next week. The online store would sell software for computers in the same user-friendly way that the iTunes App Store does for iPhones and iPads. Since the plan for the Mac App Store was announced in October, it has been the subject of intense anticipation and debate. What is Apple doing, and what might it mean for the company's fiercely loyal developers and customers?
The prices had better be right: For the store to truly work as a "one stop shop" for Mac software needs, it must have more competitive prices, says Mark at AppleBitch. Software at Apple's existing online and brick-and-mortar stores isn't cheap — the game Quake 4 costs $49.95 compared with $17.77 at Amazon. Apple has to do better at its App Store or it won't catch on.
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