Amid massive layoffs, Twitter abandons Vine

The end of Vine. — (Image credit: iStock)

Twitter announced Thursday that it will be discontinuing the mobile app for Vine, its short-form video-sharing service that has existed since 2013. The announcement follows reports earlier Thursday that Twitter would be reducing its global workforce by 9 percent, even as the troubled company's third-quarter earnings exceeded analysts' expectations.

"Nothing is happening to the apps, website, or your Vines today," the company said in a statement posted to Medium. "We value you, your Vines, and are going to do this the right way. You'll be able to access and download your Vines. We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website." Vine has over 200 million monthly users and 1.5 billion "loops." Jeva Lange

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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.