Why the Heinz baked beans advert has been canned

Advertising Standards Authority says Learn the #CanSong commercial is dangerous for children

heinz can song

A television advert featuring children, teenagers and adults beating out a rhythm on an empty can of Heinz baked beans has been banned for being dangerous.

Nine viewers complained to the Advertising Standards Authority (ASA) that the campaign, which uses the strapline "Learn the #CanSong", encouraged unsafe practice and could be dangerous for children to emulate.

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