The persuasive power of the sugar cube pyramid

Researchers have found a simple way to convince consumers to think twice about soda

Sugar cube
(Image credit: (iStock))

With New York City's ban on jumbo-sized soft drinks officially dead, it's clear that any reduction in consumption of these obesity-promoting beverages will need to be a matter of persuasion rather than law. Fortunately, a research team has found a simple way to convince consumers to think twice before taking their next swig of soda.

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