Innovation of the week

Finally, “a smartphone app that helps you wash your socks,” said Kyle VanHemert in Wired.com. A British startup called Berg has just released Cloudwash, an Internet-connected washing machine. Berg’s device skips some of the more “overblown approaches to the laundry of tomorrow,” focusing instead on simple interfaces that give users one-touch access to frequently used wash cycles. The machine also syncs with an iPhone app, which allows washers to start a load remotely and provides notifications when the cycle is finished. And if you forget to pick up detergent, don’t worry: The Cloudwash allows users to purchase soap and other supplies direct from Amazon at the push of a button.

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