The burn of the beautiful blowout

The hair care and cosmetics market is flush with products that cause rashes, burning, and bleeding. So why won't women stop using them?

Keratin blowout
(Image credit: (Narratively/Jackie Snow))

Narratively is an online magazine devoted to original, in-depth and untold stories. Each week, Narratively explores a different theme and publishes just one story a day. It was one of TIME's 50 Best Websites of 2013.

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