How nonstop marketing killed my buzz for Anchorman 2

It's apparently Ron Burgundy's world, and we're all just living in it

Anchorman
(Image credit: (Facebook/Anchorman))

You surely know that Anchorman 2: The Legend Continues hit theaters yesterday. If not, Paramount's insanely relentless marketing campaign — which has made Will Ferrell's pompous news anchor Ron Burgundy the most inescapable character in recent memory — has somehow failed.

I've never felt a movie to be as pervasive as Anchorman 2. Let's review some highlights from the promotional blitz:

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Scott Meslow

Scott Meslow is the entertainment editor for TheWeek.com. He has written about film and television at publications including The Atlantic, POLITICO Magazine, and Vulture.