Feature

The economics of Halloween: By the numbers

Americans will spend $2.8 billion on candy this year

The weeks leading up to Halloween is a key period for retailers. Still one month out from Black Friday, the spooky holiday is a last chance to drum up sales between the slow summer months and the all-essential holiday season. So how will the related industries — from pumpkin farmers, to chocolate factories, to costume stores — fare this year? The National Retail Federation put together some stats on how Americans are planning to spend. Here, Halloween's most important numbers:

$6.9 billionAmount Americans will spend on Halloween in 2013

$8 billionAmount Americans spent in 2012

55 Percent increase in Halloween spending from 2005

$75.03The average amount each American will spend on the holiday this year

542 millionPounds of pumpkins harvested in Illinois this year

2,032 Pounds California farmer Tim Mathison's world-record-breaking pumpkin weighed

$5Average cost of a carving pumpkin in the U.S.

$15 Average cost of a carving pumpkin in New York City

$2.8 billionAmount Americans will spend on candy

$1 billionAmount expected to be spent on children's costumes

$1.2 billionAmount Americans will spend on adult costumes

$2,000The cost of the eight-foot tall vampire costume Exmortis Stalkaround

$52.46The cost of a sexy pizza costume

70Percent of 18- to 24-year-olds who plan to dress up this year

65Percent of those in their late-20s and early-30s who will do the same

52Percent of millennials who will dress like animals, according to a survey by New York City-based ooVoo, a social video chat provider

27Percent from the same survey who plan to dress as pop culture icons

22 millionAmericans who will dress up their pets

$330 millionAmount Americans will spend on costumes for their four-legged friends

25.2Percent of Americans who are reeling in their Halloween spending because of the economy

35Percent from that group who are cutting back in the candy department

8Percent from that group who are skipping candy altogether

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