Best Video

WATCH: Katy Perry's gratingly emoji-packed 'Roar' video

If you're over 30, you might need a translator

Because we don't already spend enough time looking at our cell phone screens, enterprising pop star Katy Perry has released a video for her new single "Roar" that relies heavily on an iPhone text message screen, with a series of emoji-laden "text messages" spelling out the lyrics to the song.

"I got the eye of the tiger," sings Perry, in a totally original metaphor that's not shamelessly cribbed from the Rocky III soundtrack at all. "You're gonna hear me roar — louder, louder than a lion, 'cause I am a champion," continues Perry — who is, incidentally, receiving some of these text messages while sitting on the toilet, in a blatant violation of both texting etiquette and basic sanitary concerns.

The video closes with a POV shot of Perry kissing her cat in the bathtub, and the cat's blank-eyed stoicism is a fairly accurate visual representation of what it feels like to listen to "Roar" — just hanging, limply, as Perry drowns you in another inescapably auto-tuned anthem. But love it or hate it, you should probably get used to hearing "Roar" now — if it's anything like "Firework" or "California Gurls," you'll be hearing it for years to come on the Top 40 station that plays on a loop at your local gas station.

Recommended

Andrew Sean Greer's 6 favorite travel-themed books for those that crave an adventure
Andrew Sean Greer.
Feature

Andrew Sean Greer's 6 favorite travel-themed books for those that crave an adventure

The daily gossip: September 23, 2022
Taylor Swift
Daily gossip

The daily gossip: September 23, 2022

The daily gossip: September 22, 2022
Johnny Depp and Joelle Rich
Daily gossip

The daily gossip: September 22, 2022

The daily gossip: September 21, 2022
Tom Hardy
Daily gossip

The daily gossip: September 21, 2022

Most Popular

Is Putin's Ukraine 'partial mobilization' the beginning of his end?
Vladimir Putin.
Opinion

Is Putin's Ukraine 'partial mobilization' the beginning of his end?

Hot mic catches South Korean president swearing after talking to Biden
yoon suk yeol photo
potty mouth

Hot mic catches South Korean president swearing after talking to Biden

Mayor of NYC mulls plan to build tent city for influx of migrants
migrant bus photo
Tent City

Mayor of NYC mulls plan to build tent city for influx of migrants