5 hard truths about saving for college

The cost of college in America has more than quadrupled over the past 20 years. And most families aren't saving enough to pay for it.

Rising college costs
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"American families overwhelmingly expect their children to attend college," Sallie Mae's How America Saves for College 2013 report says. "The majority of parents believe in the value of a college education. At least eight in ten parents agree that college is an investment in their child's future, that college is part of the American dream and that a college degree is more important now than it used to be."

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