The shifting tastes of American consumers are as hard to pinpoint as the chicken parts of a McNugget. Which may be one reason why McDonald's offers such a wide range of choices — from the specialty McRib to a diet-friendly walnut salad. But while variety is a plus for picky eaters, it has become a headache for America's biggest fast food chain. Since 2007, the size of McDonald's menu has swelled by 70 percent, which has reportedly come at a cost of quality and service, according to emails obtained by Bloomberg.
"It's gotten to the point where the operation has kind of broken down and that's all a symptom of the complication of the menu," restaurant franchise consultant Richard Adams told Bloomberg.
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