All-out war: Microsoft's new Windows Phone ad pits Android versus iPhone
"Aren't you a little young to have an iPhone?"

Ah, the Internet, where even a healthy debate over the respective merits of iPhones and Androids can quickly devolve into an all-caps shouting match. Not one to be picked last in kickball, a little up-and-coming company called Microsoft is out to capitalize on our pointless need to argue, as illustrated in a clever new TV ad for its Lumia 920 Windows Phone.
The commercial's premise? Android nerds versus iZealots, in an all-out, WrestleMania-style brawl. The wedding setting only emphasizes the fact that there's no love lost between these two filthy rich companies.
It's a pretty fun romp, replete with scathing digs and familiar complaints mindlessly parroted in tech blog comment sections. "Aren't you a little young to have an iPhone?" one Android owner shouts at a, well, older woman. "Search karate!" a cowering man yells into an unresponsive Siri. Battle lines are drawn, wedding cake gets thrown, and in the heart of all the chaos are a pair of calm Lumia 920 owners standing tall.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The question remains: Could an inspired new commercial inspire a change of heart for catty iPhone and Android owners? Hard to say. But at least Microsoft is taking the initiative and injecting Windows into the conversation.
It's also nice to see Microsoft flexing some marketing muscle to solidify its spot at number three. Recent figures from consumer behavior firm Kantpar Worldpanel ComTech suggest Windows Phones now account for 5.6 percent of all smartphone sales in the United States, while BlackBerry's market share fell to 0.9 percent, from 2.6 percent. And with forgettable TV spots like this that fail to differentiate BlackBerry as a contender worthy of your paycheck, there's little question why the beleaguered devices are still grasping for straws. (Via TIME)
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Tuberculosis is seeing a resurgence, and it's only going to get worse
Under the radar The spread of the deadly infection is buoyed by global unrest
By Devika Rao, The Week US Published
-
Crossword: April 3, 2025
The Week's daily crossword
By The Week Staff Published
-
Sudoku medium: April 3, 2025
The Week's daily medium sudoku puzzle
By The Week Staff Published