The GOP’s sobering self-diagnosis

The Republican Party re-ignited a fierce internal debate over how to change its political trajectory.

What happened

The Republican Party this week re-ignited a fierce internal debate over how to change its political trajectory, as party leaders released a damning self-diagnosis of how it lost last year’s presidential election. The 100-page “Growth and Opportunity Project,” prepared by the Republican National Committee, outlined the party’s image problems in stark terms, reporting that many voters see the GOP as a “scary” and “narrow-minded” party of “stuffy old men.” The report said the party needed to build bridges to minority, female, and young voters, and to adopt a shortened primary season, with fewer debates. RNC chairman Reince Priebus pledged $10 million for an “aggressive marketing campaign” aimed at Hispanics and other minorities. “The Republican Party needs to stop talking to itself,” he said. “Devastatingly, we have lost the ability to be persuasive with or welcoming to those who do not agree with us on every issue.”

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