The Samsung Galaxy S4: When more is more

A glitzy new Android smartphone was unveiled Thursday night with unprecedented fanfare. Here's what you should know about it

Samsung dropped the roman numerals, their new flagship phone was re-named The Galaxy S4.
(Image credit: Allison Joyce/Getty Images)

Samsung spared no expense at Thursday night's launch event for the Galaxy S4 smartphone. There were multiple, free-flowing open bars to booze up live-bloggers; an entire orchestra literally rising out of the stage at Radio City Music Hall; a big, Broadway-style production with elaborate backdrops, giant screens, and dozens of well-rehearsed actors (including our friend Little Jeremy Maxwell); and several smiling, well-groomed dudes giving away tiny, cold slices of steak.

The whole production was theatrical, a little sexist, and rather grand — an exercise in excess if there ever was one. Samsung's message to the press and consumers was clear as day: Bigger is better, especially when it comes to us.

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Chris Gayomali is the science and technology editor for TheWeek.com. Previously, he was a tech reporter at TIME. His work has also appeared in Men's Journal, Esquire, and The Atlantic, among other places. Follow him on Twitter and Facebook.