The linguistic trick behind A Good Day to Die Hard

Some words and phrases are so nice you don't say them twice

"A Good Day to Die Hard"
(Image credit: Facebook.com/DieHardMovies)

This week, the fifth offering in the Die Hard action franchise hits movie theaters nationwide. The series has always tried to avoid simply calling its sequels Die Hard followed by a number, starting by giving Die Hard 2 the subtitle Die Harder, and dubbing episode three Die Hard With a Vengeance. But the fourth installment, Live Free or Die Hard, and the soon-to-be-released A Good Day to Die Hard both rely on a particular kind of wordplay to grab our attention. Start with a well-known expression — say, New Hampshire's motto "Live free or die," or the Klingon-popularized "A good day to die." Overlap the matching part of another expression, "die hard" — and voila! The result is a phrase that makes you play mental tug-of-war as your brain associates the overlapping part first with one expression, then with the other. It's a bit like watching a Necker cube.

This kind of linguistic overlapping shows up in a variety of places in English, from small-scale omissions inside individual words to entire clauses shared between sentences.

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Neal Whitman is a columnist for the online resource Visual Thesaurus, and an occasional guest writer for the podcast "Grammar Girl's Quick and Dirty Tips for Better Writing." He teaches ESL composition at The Ohio State University, and blogs at Literal-Minded, where he writes about linguistics from the point of view of a husband and father.