Nemo: Worst blizzard name ever?

Critics gripe that the name, coined by The Weather Channel, is just a marketing ploy

Nemo
(Image credit: AP Photo/David Duprey, Facebook.com/FindingNemo)

As the northeast prepares for what could be the biggest blizzard in a century, a controversy is gathering over The Weather Channel's decision to name the blizzard Nemo, a moniker that, for better or worse, has stuck. It's not only that the name is jarringly incongruous, equating a possibly devastating weather event with the orange-and-white fish at the center of the beloved Pixar film Finding Nemo. It's the very fact that The Weather Channel took it upon itself to start naming winter storms, which in the world of meteorology is the equivalent of playing God.

The National Weather Service has told its forecasters not to use the name, and several media organizations have followed suit. Unlike the names of tropical storms and hurricanes, which are given the government's official seal of approval, there are no official names for winter storms because they are less well-defined, meaning one area in the storm's path could be hit by a blizzard and another by mere rainfall. "Naming a winter storm that may deliver such varied weather will create more confusion in the public and the emergency management community," said Joel Myers, president of rival AccuWeather.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Ryu Spaeth

Ryu Spaeth is deputy editor at TheWeek.com. Follow him on Twitter.