Here's how tech blogs typically review new gadgets: Writers catch wind of a new product, like the BlackBerry Z10, months before it launches and request a test. The hardware-maker's PR arm then sends over a sample device with its own phone number, the writer uses it for a few days, scribbles a review, and the story is published whenever the company lifts the embargo. When all is said and done, the phone is packed up and shipped back to the manufacturer.
Sometimes it works out differently. To wit: Recently, Nokia decided to cut out the middle man altogether and publish a sparkling review of the new Lumia 620 Windows Phone, which, strangely enough, is made by Nokia. Originally titled "Compact, vibrant, and lots of fun: Our Nokia Lumia 620 review," the article, by Adam Fraser, heaps considerable praise on the one-of-a-kind device.
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