The origin story of Rudolph the Red-Nosed Reindeer

How, exactly, did the most famous reindeer of all get so famous?

Decorative Santa Claus and his trusty, rather recent, sidekick Rudolph the Red-Nosed Reindeer
(Image credit: Alex Wong/Getty Images)

Many fictional holiday characters have origins rooted in actual history. Santa Claus, for example, is based loosely on a bishop named St. Nicholas known for giving anonymous gifts in a town in present-day Turkey. But what about Santa's trusty sidekick, Rudolph the Red-Nosed Reindeer? When did Santa start flying around the globe with a team of magical reindeer, and is there some epic Christmas Eve fog in the history books?

Rudolph the Red-Nosed Reindeer, a fairly new addition to Christmas lore, made his debut in 1939 as a promotional stunt for the Chicago-based department store Montgomery Ward. For years, the store had been buying and giving away Christmas-themed coloring books, but realized it could save a few bucks by making them in-house. So they asked Robert L. May, a 34-year-old copywriter, to create a holiday story specifically for their customers. May produced Rudolph, "the rollinckingest, rip-roaringest, riot-provokingest, Christmas give-away your town has ever seen!... A laugh and a thrill for every boy and girl in your town (and for their parents, too!)" May considered other names for his leading character, including Rodney, Rollo, Reginald, and Romeo (can you imagine Rodney the Red-Nosed Reindeer?), but eventually settled on Rudolph.

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Jessica Hullinger

Jessica Hullinger is a writer and former deputy editor of The Week Digital. Originally from the American Midwest, she completed a degree in journalism at Indiana University Bloomington before relocating to New York City, where she pursued a career in media. After joining The Week as an intern in 2010, she served as the title’s audience development manager, senior editor and deputy editor, as well as a regular guest on “The Week Unwrapped” podcast. Her writing has featured in other publications including Popular Science, Fast Company, Fortune, and Self magazine, and she loves covering science and climate-related issues.