WildAid (wildaid.org) seeks to end the illegal trade in wildlife and wildlife products. The global market for illegal wildlife products is estimated at more than $10 billion a year, surpassed only by the illegal trade of drugs, arms, and humans, and it is pushing some species to the brink of extinction. WildAid, founded in 1999, works not only to stop the illegal poaching of endangered animals, but also to reduce consumer demand for products like shark fins, tiger skins and bones, rhino horns, and elephant ivory, which are particularly sought after in Asia. The group uses donated media space and celebrity ambassadors to reach millions of consumers around the world with a simple message: “When the buying stops, the killing can too.”
Each charity we feature has earned a four-star overall rating from Charity Navigator, which ranks not-for-profit organizations on the strength of their finances, their control of administrative and fund-raising expenses, and the transparency of their operations. Four stars is the group’s highest ranking.
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