How Facebook's tanking stock is hurting Instagram
Instagram hit the jackpot when it was bought by the social network for $1 billion — but the startup's value is dwindling as Facebook's stock slides
Facebook caught the tech world off guard in April when it bought the photo-sharing app Instagram for $1 billion — a surprising sum for "a smart set of photo filters and the tools to share them," says Alex Klein at The Daily Beast. But that was back in the good old days when investors were breathlessly hyping Facebook's IPO and prepared to cut the social network a little slack. Since the failed IPO, Facebook's share price has been cut in half, and no one may regret the buyout more than Instagram, whose value has plunged alongside Facebook's. Here, a guide:
How does Facebook's share price affect Instagram?
The $1 billion hasn't officially changed hands yet, and "Facebook did not agree to pay $1 billion in cash," says Steven M. Davidoff at The New York Times. Instagram will get $300 million in cash and 23 million shares in Facebook, which were valued at $30 a share at the time of the deal. Today the shares are worth $19. That means Instagram is worth about $740 million, or 25 percent less than what Facebook offered. And the value could keep falling until the two sides finalize the purchase. Indeed, the deal "to acquire Instagram in April is starting to look like a bargain," says Rallye Lexus at Mashable.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Why hasn't the deal been finalized?
The buyout had to go through several regulatory hurdles, and it only just received approval from the Federal Trade Commission. Facebook and Instagram are still waiting for approval from the state of California. "The antitrust delay is what has really hurt Instagram," says Davidoff.
Could Instagram have gotten a better deal?
Yes. Most stock deals come with provisions that ensure a fixed dollar value, meaning Facebook would give Instagram more shares if the stock price fell. The deal "appears to be a very hastily negotiated deal by some young executives, inexperienced in the world of mergers and acquisitions," says Davidoff.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Should Instagram have known Facebook's stock would slide?
Hindsight is 20/20. However, "there were early warning signs that the currency of Facebook shares was primed for a fall," says Klein. "In fact, the Instagram deal itself was a flashing yellow light" that Facebook doesn't always make great decisions. However, "let us not forget that $738 million is a lot of money for a photo app company with 13 employees," says Rebecca Greenfield at The Atlantic. "Even if Facebook's stock sinks to $0, these guys still get $300 million."
Sources: The Atlantic, The Daily Beast, Investor's Business Daily, Mashable, The New York Times, Reuters, SiliconBeat
Create an account with the same email registered to your subscription to unlock access.
-
The ultimate films of 2024 by genre
From the Magazine In a year dominated by sequels, here are the releases that impressed the critics, from Hollywoodgate and Twisters to Poor Things and Atomic People
By The Week UK Published
-
The big art stories of 2024
In depth From the rediscovery of a long-lost painting and the year's highest sale price to the artwork eaten by its new owner
By The Week UK Published
-
Crossword: December 29, 2024
The Week's daily crossword
By The Week Staff Published