Will Jack Reacher repair Tom Cruise's career?

The trailer for the actor's new action thriller is released just as news of his pending divorce with Katie Holmes sparks a flurry of unflattering rumors

Tom Cruise in "Jack Reacher"
(Image credit: Paramount Pictures)

It's been a rough month for Tom Cruise. Despite his impressive commitment to character in the '80s jukebox movie musical Rock of Ages, the film was an embarrassing commercial and critical flop. Then last week, Katie Holmes reportedly blindsided him with divorce papers, sparking a slew of unflattering news stories detailing his ties to Scientology. Now, the trailer for his next film, the action thriller Jack Reacher, has been released. (Watch the video below.) The film, based on Lee Child's popular novel One Shot, is about an ex-military vigilante with "nothing to lose," and looks to be in the Mission: Impossible/Top Gun genre in which Cruise finds the most success. Will the film overshadow all the negative press the actor has been receiving?

This is a marketing misfire: The initial casting of Cruise upset passionate fans of Lee Child's novel, which describes Jack Reacher as a "6-foot-5, 230-something-pound hero," says Anthony Breznican at Entertainment Weekly. The comparatively diminutive Cruise "radically changes their view of the character." And the trailer shows "surprisingly little" of Cruise, which is strange since the studio should be working extra hard to prove that he's the right actor for the role. Plus, with Cruise's divorce dominating the news, the studio should have hammered the fact that "where movie fans prefer him is on screen rather than in the gossip headlines — so it's unfortunate that [the] trailer holds back some of that."

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