Rock of Ages flops: Is Tom Cruise's star power dimming?

The box office heavyweight's past films have grossed over $3 billion total, but his new movie musical barely mustered a third-place finish over the weekend

"Rock of Ages"
(Image credit: Facebook/Rock of Ages)

Not even Tom Cruise in assless chaps could save Rock of Ages. The movie musical, which stars Cruise as '80s-esque metal rocker Stacee Jaxx, earned a shoddy $15.1 million over the weekend, landing in third place behind the second-weekend efforts of Madagascar 3 and Prometheus. That gross is far less than a Tom Cruise-toplined film is expected to make, and subpar for the genre; similar big-budget summer movie musicals Hairspray and Mamma Mia each each earned $27 million in their opening weekends. Like Johnny Depp and Will Smith, Cruise is often considered one of the last box-office movie stars, with the impressive gross of his recent fourth Mission: Impossible film held up as proof. Does Rock of Ages' disappointing opening mean he's losing his star power?

It's not Tom's fault: Blaming Cruise isn't entirely fair, says Grady Smith at Entertainment Weekly. Though he played heavily in the film's promos, his role is relatively minor. Plus, the movie musical is "so far outside his action/drama wheelhouse" you can't rightly compare it to more typical Cruise fare. If anyone is the scapegoat, it's Julianne Hough, who's now flopped for the third consecutive time as the lead of a movie musical, following the failures of Burlesque and Footloose.

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