Bully's unrated release: A big mistake?

After failing to convince the MPAA to back off an R rating, the producers of the controversial anti-school-bullying documentary opt to send it to theaters with no rating at all

A still from the new documentary "Bully," which will open Friday with no rating, a controversial workaround its original R rating.
(Image credit: Weinstein Company)

The buzzy new documentary Bully will hit theaters this Friday — but only five theaters will screen it, thanks to a standoff between producers and the Motion Picture Association of America (MPAA). After the MPAA gave the anti-school-bullying documentary a restrictive R rating that would have prevented kids from seeing the film without a parent, its producers made the rare decision to ignore the MPAA and release the film with no rating at all. (The MPAA slapped an R on Bully because of six instances of the word "fuck.") Now, Bully's very limited release might have the same effect as an R rating: Kids won't be able to see it. A bold move or the wrong move?

It's a boneheaded move: Kids will have to be lucky to see this movie, says Cole Abaius at Film School Rejects, because most theater chains don't show unrated films as a matter of policy, while others don't allow anyone under 18 in — no exceptions. It looks like director Lee Hirsch is "ready to cut off his entire head to spite his face."

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