Coors Light's 'absurd' iced-tea-flavored beer

The struggling beer behemoth hopes its strange new concoction will hit the sweet spot with consumers

"We've got the world's most refreshing alcoholic beer sort of meeting up with the most refreshing non-alcoholic drink in the world," Molson Coors' CEO says of the new Coors Light Iced T.
(Image credit: Coors Light)

Molson Coors is rolling out a new product: Coors Light Iced T. The drink is a standard Coors laced with citrus and iced-tea flavors, all with a relatively meek alcohol level of 4 percent. "We've got the world's most refreshing alcoholic beer sort of meeting up with the most refreshing non-alcoholic drink in the world. Those two things go really well together," says Peter Swinburn, the chief executive of the company. Plenty of beer purists, of course, are less excited. Here's what you should know:

Why is Coors mixing beer with iced tea?

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