Should Apple make a mini iPad?

With the Kindle Fire making major inroads in the tablet market, some think Apple would be wise to take on Amazon with a cheaper 7-inch iPad

The Kindle Fire (right) next to the iPad
(Image credit: CC BY: sridgway)

Apple is reportedly working on a 7-inch tablet to take on Amazon's Kindle Fire. Technology analyst Ezra Gottheil told Computerworld that a smaller version of the 9.7-inch iPad has always "been in the plan" for the Cupertino-based company, and could see store shelves as soon as this year. But late founder Steve Jobs was vehemently opposed to a smaller iPad, saying the screen would be too small to "express the software." All things considered, would producing a smaller, more portable $200 tablet be in Apple's best interest?

No, it makes no sense for Apple to cannibalize its own market share: "It's tough to justify a mini iPad," says Chenda Ngak at CBS News. Sure, there's a demand for 7-inch tablets, as demonstrated by the Kindle Fire's 6 million units sold last quarter. But Apple moved well over 15 million iPads in the same period and really has "no incentive" to launch a smaller tablet for $200. "Releasing a mini iPad would only pull customers from regular iPads, not necessarily mini-tablets, like the Kindle Fire or Barnes & Noble's Nook." The plan Gottheil outlines "could just be pandering to budget-conscious gadget lovers." But that doesn't sound like Apple.

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