The video: An unusual new commercial for a Brazilian school that teaches English is dividing critics. (Watch the video below.) In the ad for the country's CCAA school, two young male plane crash survivors wash up on a deserted island paradise populated by dozens of scantily clad Megan Fox clones, all played through special effect wizardry by the alluring Transformers star. "Finally, our wait is over," the leader of the Fox tribe says to the new arrivals, in English. "Please, please talk to us." When the two boys can only speak Portuguese, Fox banishes them to a scary island inhabited by Mike Tyson and his menacing clones.
The reaction: The ad is "absolutely bonkers," says Emmet Purcell at Joe. There "are thousands of better ways" to attract students to a language school than this "bizarre" advertisement. It may seem a bit nonsensical, says Kurt Schlosser at MSNBC. But it's actually "a clever spot that plays in any language." After all, says Leah Simpson at The Daily Mail, "if enjoying life on an island inhabited by Megan Fox clones isn't enough to encourage adolescent boys to learn another language, then nothing will." See for yourself:
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
-
Big Tech's answer for AI-driven job loss: universal basic incomeIn The Spotlight A new study reveals the strengths and limitations
-
'I will not be silent' on Gaza, says Kamala HarrisSpeed Read In a meeting with Israeli Prime Minister Benjamin Netanyahu, Harris supported Israel's right to defend itself while expressing a desire to end Palestinian suffering
-
'How long can TikTok dominate as a social network?'Instant Opinion Opinion, comment and editorials of the day
