Why colleges are buying .xxx web addresses

Before the racy web suffix went public, universities scrambled to protect their brands from profit-seeking porn producers

The University of Kansas Jayhawk mascot: KU bought up several Kansas-related .xxx domains over the last two months in an effort to prevent porn producers from profiting off the school.
(Image credit: Facebook/The University of Kansas)

The University of Kansas recently purchased the rights to the domain names KUgirls.xxx and KUnurses.xxx. No, the Jayhawks are not suddenly in the business of launching university-branded porn websites. As ".xxx" domain names go on sale to the public, Kansas is one of many universities taking pre-emptive measures, attempting to prevent porn producers from turning school trademarks into adult websites. How serious of an issue is this? Here, a brief guide:

What are these '.xxx' domains?

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