Target's had its share of empty shelves and long lines, but on Tuesday, an unprecedented frenzy was unleashed in the chain's stores as shoppers clamored to get their hands on the Missoni for Target line, the retail giant's collaboration with Italian fashion house Missoni, known for its (apparently zeal-inducing) zig-zag-pattern knits. Stores sold out in a matter of minutes, and the equally mobbed Target website was down for much of the day. Here, a guide to the madness, by the numbers:
Number of pieces in the Missoni for Target collection. It's the retailer's "biggest and most buzz-worthy limited edition collaboration yet," says Alyssa Newcomb at ABC News.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
$2.99 to $599.99
Cost of most of the items in the Target collection
Cost of a Missoni by Target sleeveless sweater dress
$150 to $300
Cost of the same dress on eBay, where it's being resold as a collectible
Up to $12,000
Cost of Missoni items at luxury department store Bergdorf Goodman
Number of freestanding Missoni boutiques around the world
Number of Target stores in 49 states. (Vermont is the only state without a Target.)
Number of minutes it took the West Hollywood, Calif., Target to sell out of Missoni products, according to one shopper
More than 200
Number of shoppers lined up outside the Harlem, N.Y., Target at 7:30 a.m. on Tuesday, waiting for the store to open
Approximate number of minutes it took the Target website to crash after the Missoni products were made available online at 6 a.m. Tuesday
Number of Missoni for Target items available on eBay by 5 p.m. Tuesday, 11 hours after they'd been on the Target site
Number of Missoni for Target items available on eBay by Wednesday morning
Continue reading for free
We hope you're enjoying The Week's refreshingly open-minded journalism.
Subscribed to The Week? Register your account with the same email as your subscription.