Apple vs. Facebook: The battle lines are drawn

Apple's new mobile operating system will incorporate Twitter — and not Facebook. Why can't Steve Jobs and Mark Zuckerberg get along?

With Apple's new operating system, iOS 5, users can take a photo and easily email it, text it, or tweet. But sharing it on Facebook is a bit tougher.
(Image credit: apple.com)

"The lines have been drawn," says Allie Townsend in TIME. In unveiling a new mobile operating system on Monday, Apple announced a tight integration of Twitter that will let users directly post to the microblogging service from a wide range of apps on their iPhones, iPads, and iPods, without ever having to open a Twitter-specific application. Facebook did not get similar treatment. The announcement clarifies some tech allies and adversaries: Apple and Twitter on one side, and Microsoft and Facebook on the other. But why would Apple "snub" Facebook, the largest social networking site, and opt to partner instead with a service that has about half as many members? Here, three theories:

1. Apple and Facebook have sparred before

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