Vogue's 'tone-deaf' puff piece on Syria's first lady

The fashion magazine's ill-timed and "fawning" profile of Asma al-Assad, the glamorous wife of Syria's despotic leader, is generating outrage

As people rise up against the dictatorships of the Middle East, Vogue has published a glowing profile of Syrian First Lady Asma al-Assad.
(Image credit: Corbis)

Vogue is typically more focused on ruching and Ralph Lauren than regime changes, but this month, the aloof fashion magazine has inadvertently — and controversially — associated itself with the revolts sweeping the Arab world. In the March issue of the magazine, a "fawning" profile of the Syrian first lady, Asma al-Assad glorifies the wife of dictator Bashar al-Assad, who refused U.N. nuclear inspectors and rebuffed U.S. attempts at diplomatic engagement last year, as "glamorous, young, and very chic," calling her "the freshest and most magnetic of first ladies." With protests raging throughout the Middle East, including Syria, the piece's sympathetic portrayal of the Assad family has been lambasted as "tone-deaf" and "ridiculous." Is it really so ugly?

It's enlightening, if anything: "We felt that a personal interview with Syria's first lady would hold strong interest for our readers," says Vogue senior editor Chris Knutsen, as quoted in The Atlantic, where he defended the piece. The article's aim was to simply profile the first lady and bring our readers into a "very closed world." It was in no way meant to be "a referendum on the al-Assad regime."

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