Apple's Beatles announcement: A letdown?

After promising fans earth-shattering news, the tech giant revealed it would finally sell the Fab Four's catalog on iTunes. Does anyone care?

Apple touts its deal with the Beatles. Fans cry, "Don't let me down."
(Image credit: apple.com)

On Tuesday morning, Apple announced it had struck a deal to begin selling Beatles' MP3s on iTunes, ending a two decades-long legal impasse between the two parties. The company had prepared fans for a major revelation, advertising it as a "day you'll never forget," leading many to speculate that Apple would be introducing a streaming music service or a major software upgrade. Given the fervor leading up to it, is the Beatles announcement a disappointment?

It did not live up to the hype: "Although this is good news," says Peter Chubb at Product Reviews, "it is not exactly going to be a day that I will never forget." The hope was for Apple to "announce something huge, such as iTunes Cloud or even Apps for Apple TV." By trumpeting something as banal as the Beatles agreement, "Apple lost some of its credibility."

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