Glenn Beck's apocalypse survival kits: An instant guide

Noted gold spokesman Glenn Beck is hawking another way to hedge against disaster: Food insurance. Or rather, Food Insurance, a company that sells "gourmet quality" survivalist kits. What makes these all-inclusive kits worthy of Beck's coveted endorsement, and might there be a certain "end times" theme to the products he promotes? (Watch an ad for "Survival Seeds")

How is Beck promoting Food Insurance?
He has filmed a commercial for Food Insurance that is featured on the company's website ("prepare yourself for what we all hope won't happen, but probably will, if you're not prepared") and has talked up its freeze-dried food on his radio show.