The petty controversy: Newly missing from Starbucks drive-through menus? Any mention of the national coffee chain's smallest (at 12 oz) and cheapest drink size, known as "Tall." The change leaves unsuspecting customers with only two apparent size options: The larger and more expensive Grande (16 oz.) and Venti (20 oz.). Starbucks claims it made the change at customers' requests. "We're not being sneaky," Starbucks spokeswoman Deb Trevino says. "We did it because our customers were frustrated with the difficulty of reading our drive-through menus." She notes that drive-through customers can still order the Tall size.
The reaction: To some, the change seems like a ploy to jolt sales. "Since when does customer-friendly translate into a watered-down listing of only your higher-priced items?" Allie Townsend says in Time. Starbucks' defense seems disingenuous, concurs Robert Passikoff, founder of Brand Keys consulting company, at USA Today. If the menu was too hard to read, why not made it larger? Simmer down, says Sarah Gilbert at WalletPop. After all, the demographic using the Starbucks drive-through "may not be overly concerned with frugality."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
June 4 editorial cartoonsCartoons Wednesday's political cartoons include a figurative black eye for Vladimir Putin, Democrats in search of young male voters, and a bedtime story from Sen. Joni Ernst
-
Having a mayor: Starmer's struggles with devolved leadersTalking Point Andy Burnham made public criticisms of the Labour government policies without specifically naming Keir Starmer or Rachel Reeves
-
Why is Nasa facing a crisis?Today's Big Question Trump administration proposes 25% cut to national space agency's budget in 'extinction-level event'
