iPhone 4G leak: Did Apple really lose 'huge'?
Some critics scoff at Apple's claims that the premature unveiling of their next-generation iPhone by a gadget blog damaged current sales "immensely"
The now-infamous leak of a lost iPhone 4G prototype to tech blog Gizmodo has caused "huge" damage to Apple's earnings, the company is saying, reports CNN. "By publishing details about the phone and its features," Apple attorney George Riley told police investigating the sale of the phone to Gizmodo, "people that would have otherwise purchased a currently existing Apple product," decided to wait for the next release, "thereby hurting overall sales." Does Apple have a case?
What malarkey: Apple has released new iPhones at their World Wide Developers Conference each year "for the past two years," says Chris Weiss at Gadget Crave. So "any intelligent consumer" should have been able to "deduce that a new iPhone is coming in June" and managed to make the momentous decision to wait "without Gizmodo’s story."
"Leaked iPhone called 'immensely damaging' to Apple profit"
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
How could it not affect sales? The coverage of the leak was "so widespread and mainstream," however, says Chris Rawson at The Unofficial Apple Weblog, that the "hold off" strategy has reached "even average" buyers who don't track Apple's release patterns. Apple could easily be telling the truth, but we won't know "just how immense the damage has been" until its July earnings report.
"Mac sales going strong, but iPod sales down"
Regardless, Apple's whining isn't flattering: "Could the iPhone leak put a tiny dent in two months worth of iPhone 3GS sales as consumers await the 4G?" asks Andrew Hickey in CRN. "Perhaps. But saying the leak is 'huge' and will be 'immensely damaging' is hyperbole." Rather than complain about minor losses, "Apple should embrace the leak as free advertising and publicity" and move on.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Assad's fall upends the Captagon drug empire
Multi-billion-dollar drug network sustained former Syrian regime
By Richard Windsor, The Week UK Published
-
Crossword: December 19, 2024
The Week's daily crossword
By The Week Staff Published
-
Sudoku medium: December 19, 2024
The Week's daily medium sudoku puzzle
By The Week Staff Published