Google's China sidestep: Will it work?

Google is no longer censoring search results in China, but it's not leaving the country, either. Can Google have its cake and eat it, too?

Google China
(Image credit: Google)

Google followed through Monday on its threat to stop censoring politically sensitive search results at its Chinese Google.cn site, by redirecting mainland search traffic to its uncensored Hong Kong service. Hong Kong isn't governed by China's censorship laws, so Google insists the move is legal and should allow it to continue its research and sales efforts on the mainland. China says Google is "totally wrong" and breaking a promise. Can Google have it both ways, fighting censorship and doing business with China?

Google just lost four years of investment in China: Ceasing self-censorship in China is a "risky bet," and one Google probably lost, says Kim-Mai Cutler at VentureBeat. "China needs Google less than Google needs the country’s potential market opportunity," and faced with the threat to its authority, the Chinese government will almost certainly crack down on more Google services now.

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