Alison Damast
BusinessWeek
When a business’ usual customers stop placing orders, it starts prospecting for new customers in other markets, said Alison Damast. The same goes for business schools.
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During the boom years, top U.S. business schools could count on hundreds of applicants each year from China, India, South Korea, and other developing countries with rapidly growing business sectors. Since the global economy went south, however, applications from those “heavyweights” have fallen off sharply.
In response, admissions officers from places such as Dartmouth’s Tuck School are casting a wider net, recruiting students from once-ignored regions, such as Africa. Tuck is “taking these efforts a step further, placing admissions officers on the ground year-round in key markets like Latin America and the Middle East.” Other schools are ranging even farther afield, to Vietnam, Malaysia, and even Kazakhstan.
American business school campuses, already a polyglot mix, are about to become even more diverse.
