After enduring a string of disses against its iPhone, Apple joined the month-long battle between Droid carrier, Verizon and iPhone carrier, AT&T this week — releasing two advertisements highlighting AT&T’s “simultaneous voice and data connection” capabilities, a feature Verizon’s network fails to offer. Is it wise for Apple to step in the ring? (Watch Apple's counter-attack spots here and also here)
Absolutely — AT&T needs the help: After AT&T dropped the ball by responding to Verizon's "There's a map for that" attack with their “lame” and “childish” Luke Wilson ad, says Jared Newman in PCWorld.com, Apple has wisely moved the debate in a “different direction." By dramatizing AT&T's "simultaneous voice and data" advantage, Apple gives customers “real-world examples” of why the iPhone carrier is superior.
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