Tip of the week: How to be a great storyteller

Four ways to engage your listeners

Use the present tense. The best racon­teurs refer to events as if they were taking place right at that moment. It gives an anecdote a “sense of immediacy” and engages the crowd.

Play with the sequence. When sharing experiences with others, it’s not always necessary to “go from beginning to middle to end.” Far from causing confusion, starting in the middle and doubling back can keep an audience in suspense.

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