What the experts say

Serious about selling?; The back door into a Roth; Good time for active funds

Serious about selling?

One thing is sure about this housing ­market, said Beth Braverman in Money. “No one is going to want a home that doesn’t seem like a bargain.” So if you’re hoping to sell in a hurry, price your house at least 10 percent below similar houses in the same neighborhood. But that’s just the start. Prices are also being driven down by homes forced into sale because of foreclosure. “Since your house won’t be cheaper than the distressed property down the block,” it needs to look a heck of a lot better. “Focus on cosmetic improvements that will bring the most buyers to your door.” To make the house seem bigger in the listing, photograph it with a wide-angle lens. And create a “snazzy online presence” to target the biggest segment of the market—first-time buyers. Finally, be ready to sweeten the deal by, say, picking up the tab for closing costs or “throwing in some new appliances.”

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