This week’s dream: Swaggering Saigon

Once known as “the Paris of the East,” Saigon is now Asia's most dynamic boomtown, the "epitome of the Wild, Wild East."

Saigon is Asia’s most dynamic boomtown, said Peter Jon Lindberg in Travel + Leisure. Officially this “epitome of the Wild, Wild East” goes by the name of Ho Chi Minh City, but everybody—including the Vietnamese who live here—still calls it Saigon. Vietnam is now “the world’s top-ranked emerging retail market,” and its economic growth rate outpaces those of India, Russia, and China. Long the home of entrepreneurs, hucksters, and trendsetters, Saigon is the engine driving a swaggering resurgence. Its population has soared to

8 million. “Traffic is certifiably crazy.” As for the war that ended in 1975? Young Vietnamese are sick of talking about it. They want to move on. In fact, “‘moving on’ appears to be Saigon’s mandate.”

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