Guerrilla marketing backfires
The week's news at a glance.
Sydney, Australia
Australian police are investigating whether the cell-phone company Vodafone broke the law when it encouraged two men to streak nude at a rugby game. The men, who ran around the field with nothing on but the painted word “Vodafone,” were fined for “willful and obscene exposure.” The head of Vodafone Australia, Grahame Maher, has admitted that he promised the two men he would pay their fines, and now he might face a charge of inciting criminal behavior.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
October 5 editorial cartoons
Cartoons Sunday's political cartoons include half-truth hucksters, Capitol lockdown, and more
-
Jaguar Land Rover’s cyber bailout
Talking Point Should the government do more to protect business from the ‘cyber shockwave’?
-
Russia: already at war with Europe?
Talking Point As Kremlin begins ‘cranking up attacks’ on Ukraine’s European allies, questions about future action remain unanswered