Guerrilla marketing backfires

The week's news at a glance.

Sydney, Australia

Australian police are investigating whether the cell-phone company Vodafone broke the law when it encouraged two men to streak nude at a rugby game. The men, who ran around the field with nothing on but the painted word “Vodafone,” were fined for “willful and obscene exposure.” The head of Vodafone Australia, Grahame Maher, has admitted that he promised the two men he would pay their fines, and now he might face a charge of inciting criminal behavior.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us