Innovation of the week: Direct drone delivery

Amazon's drones might soon "track you down to deliver your goods," said Ruth Reader at Venture Beat​. A new patent application for a feature called "Bring It to Me" suggests that Amazon plans to use drones one day to "deliver items directly" to customers based on their exact location, using the GPS in their mobile devices.

Creepy invasion of privacy? Maybe, especially considering how drones have been used to track people down in "darker contexts," but it remains to be seen how consumers will respond to the company's anything, anywhere service.

Amazon is also testing a service in Germany that allows delivery drivers to place packages in a customer's car trunk using a special temporary unlock code.

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