Feature

The future of your license plate

Will your car's license plate be replaced by a digital screen?

A digital license plate.

Each week, we spotlight a cool innovation recommended by some of the industry's top tech writers. This week's pick is a digital license plate.

License plates have remained "virtually unchanged vestiges from the dawn of the automobile," said Eric Taub at The New York Times. No longer. The California company Reviver Auto is swapping out "old-fashioned stamped plates for digital screens." The plates, which are connected to a cellular network, have a screen that "can display anything," including vanity plates or a warning if a car is stolen. Businesses can also display ads on the plates when a car is parked, "even targeting a vehicle's particular location because the plate is connected to GPS."

Reviver Auto

The 2-pound unit uses electronic ink technology similar to that of eBook readers like Amazon's Kindle, but the dust-and-water–sealed screens used in the license plates can withstand wind and rain. Reviver has now begun a pilot program in California, though the first plates come with a hefty price of $699, plus an annual fee.

Recommended

The daily business briefing: August 10, 2022
Joe Biden
Business briefing

The daily business briefing: August 10, 2022

The promise and peril of the Alex Jones verdict
Alex Jones.
Picture of Harold MaassHarold Maass

The promise and peril of the Alex Jones verdict

The daily business briefing: August 9, 2022
Boeing Dreamliner
Business briefing

The daily business briefing: August 9, 2022

What the Inflation Reduction Act can actually accomplish
Pharmaceutical drugs
Picture of Joel MathisJoel Mathis

What the Inflation Reduction Act can actually accomplish

Most Popular

Axios revives Trump toilet scoop ... with photos
Donald Trump.
toiletgate

Axios revives Trump toilet scoop ... with photos

Could a Georgia runoff election determine who controls the Senate?
Herschel Walker
all eyes on the peach state

Could a Georgia runoff election determine who controls the Senate?

America's crushing teacher shortage
Classroom
Briefing

America's crushing teacher shortage