The future of your license plate
Will your car's license plate be replaced by a digital screen?
Each week, we spotlight a cool innovation recommended by some of the industry's top tech writers. This week's pick is a digital license plate.
License plates have remained "virtually unchanged vestiges from the dawn of the automobile," said Eric Taub at The New York Times. No longer. The California company Reviver Auto is swapping out "old-fashioned stamped plates for digital screens." The plates, which are connected to a cellular network, have a screen that "can display anything," including vanity plates or a warning if a car is stolen. Businesses can also display ads on the plates when a car is parked, "even targeting a vehicle's particular location because the plate is connected to GPS."
The 2-pound unit uses electronic ink technology similar to that of eBook readers like Amazon's Kindle, but the dust-and-water–sealed screens used in the license plates can withstand wind and rain. Reviver has now begun a pilot program in California, though the first plates come with a hefty price of $699, plus an annual fee.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Bonnie Blue, Andrew Tate and a new cult of sex extremism
Talking Point OnlyFans adult worker and male misogynist have 'plenty in common' claims commentator
By Chas Newkey-Burden, The Week UK Published
-
The UK's best exhibitions and shows to visit in 2025
The Week Recommends These are the most exciting events in the cultural calendar
By Irenie Forshaw, The Week UK Published
-
Decrepit train stations across the US are being revitalized
Under the Radar These buildings function as hotels, restaurants and even museums
By Justin Klawans, The Week US Published