The reappraisal economy

Some things are just bad

A wheel of fortune.
(Image credit: Illustrated | iStock)

When Waterworld was released 25 years ago last week, its star, Kevin Costner, had been on a run of hits — among them Bull Durham, Field of Dreams, and Dances With Wolves — that had made him America's prince of middlebrow drama. He wasn't as magnetic as Tom Cruise or as versatile as Tom Hanks, but he exuded a comforting, old-fashioned weariness that audiences adored. By 1995, he was as sure a thing as existed in Hollywood.

But Waterworld — a postapocalyptic epic about a flooded future Earth — would put an end to that. With a $172 million budget, it was then the most expensive film ever made, and as stories of production difficulties and clashing egos surfaced, it seemed doomed before its release — and when it finally arrived, the critics were unkind. "It's too earnest and ambitious for its sloppiness to go unnoticed," The San Francisco Chronicle said in a typically withering review. "...it's too flashy and trashy to be taken as seriously as it wants to be." Waterworld would make just $88 million in its embarrassed North American run, ending Costner's streak and wounding his career.

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Jacob Lambert

Jacob Lambert is the art director of TheWeek.com. He was previously an editor at MAD magazine, and has written and illustrated for The Philadelphia Inquirer, Philadelphia Weekly, and The Millions.