Star Wars isn't a movie franchise. It's a toy franchise.

The actual movies are just a cog in Disney's money-printing Star Wars machine

Star Wars toys.
(Image credit: REUTERS/Tyrone Siu)
Scott Meslow
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Scott Meslow
Scott Meslow

Scott Meslow is the entertainment editor for TheWeek.com. He has written about film and television at publications including The Atlantic, POLITICO Magazine, and Vulture.

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